Take this croissant I tried on Saturday morning. It's clearly been using Head and Shoulders, because there's not a flake in sight. And that may be good for hipsters in black t-shirts, but flakiness is the essence of croissant-ness just like moisture is the essence of wetness.
When I bit into this thing, it responded way more like a dry sponge than I wanted it to and I ended up throwing it out after a few bites. Which, I mean, how bad can a croissant be? I used to lump croissants in there with pizza and sex, even when it's bad it's good. Not this time.
Sad that this detracts from Peet's plucky status as the anti-Starbucks. But at the end of the day they're both making the regrettably globalized decision to outsource their pastry production to 3M and it seems such an avoidable tragedy that you can't get a good cup of coffee and a good croissant at the same place.