If you are like me, a fellow student of the Internets, you know that the tubes have been on fire for a few weeks over this gem of a hype video for the University of Alaska-Fairbanks Nanooks Hockey team. But it merits some further analysis.
Consider the concept. We've got a polar bear (Nanook) going on a cosmic rampage in which he is born from the big dipper, supernovas, destroys a planet, the moon and the rival city of Anchorage, before finally tearing the roof off the Carlson Center and landing on the ice to pump up the crowd. Nanook gradually shrinks throughout his journey, as his rage subsides, much like the Incredible Hulk, whose strength and power also share a high P value with his level of anger.