Baby Ruth hold their heads up high amongst the other candy products teams at Nestle? This is all the focus group confirmation you need that the Baby Ruth faces a serious preferential challenge.
But I would argue it's one of perception rather than taste.
My theory is that people still think of that floater from Caddy Shack when they're reaching for the candy bowl and it's like, um, let's see Butterfinger or Baby Ruth, no way that shit tastes like shit! I'm going with Butterfinger.
Below the impacted fecal surface, Baby Ruth is peanuts, nougat and caramel, the very same roster of ingredients that Snickers has rode to American candy bar market domination. Curious no?