Serving Mark Zuckerberg in Sun Valley

At the Allen & Co. conference in Sun Valley last week, media luminaries from around the globe descended on the central Idaho mountains for a week of R&R and M&A. Many famous deals have been brokered at the conference over the years from the Google YouTube acquisition to Comcast's bid for a controlling stake in NBC/Universal last year.

This year the biggest news was Facebook founder and CEO Mark Zuckerberg getting duped by a would-be autograph-seeker who turned out to be a process server notifying mighty Mark that he's being sued for an 84% ownership stake in Facebook.

The lawsuit may be frivolous (claiming Facebook was bought for $1000 back in '03 by one Paul Ceglia), but the rush experienced by the process server must have been as real as it gets. As depicted in Pineapple Express, process serving is a high-stakes game of cat and mouse, even when dealing with low-profile scumbags like drug dealers. Imagine when your quarry is Mark Zuckerberg, what kind of assassin's thrill that must bring when you realize he'll be in Sun Valley for the Allen & Co. conference and you head him off at the pass. A perfect plan meets perfect execution as your spring the trap and ambush the biggest name in Silicon Valley.