Wednesday, June 30, 2010


One of many highlights from Memorial Day on Nantucket was this early adoption of the 'Icing' viral Internet meme as popularized by the (now defunct?*) site The seeds of this moment were laid in advance by a series of covert emails on the concept, a victim was selected and the Ice was presented.

Luckily, I was there to capture the moment and have to say that I think the composition of this icing is excellent. Let's break it down. First, there's the look of pure anguish on the victim's face as he kneels defeated to take the ice. Then there's the triumphant gat hand gestures of the perp gunning down his enemy cholo style with a couple imaginary 9s. Brilliant!

And yet, not funny enough for Like any good meme, it relies heavily on UGC. Realizing what comedic gold we had on our hands here, I submitted the photo for inclusion and got this response from the big shots at BIB:

They even  said "awesome ice bro...." Seemed like a done deal right? So I scoured the site for days later and have yet to see our submission get published. So I have to criticize their vision, having witnessed a lot of janky icings getting pub. What gives? What's the matter with our ice?

*Why do I think Smirnoff lawyers have to be somehow involved in this?

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