Thursday, December 10, 2009

Google Real Time Search? Meh.

Watching the Top Chef Semi-Final last night with Jill, I wanted to get the word on this Bryan Voltaggio guy, who's said to have a restaurant in Maryland somewhere. Within striking distance of Philadelphia, I wondered, so I went to Google and had my first encounter with the heavily-hyped 'real time search.'

So it's early, and Google's got the whole reputation of releasing half-cooked products in beta, but I have to say I was expecting more than just an embedded Twitter Search feed.

Relevance being Google's goal, I have a hard time seeing how the real-time blather going on over at Twitter merits a higher ranked result than either the Top Chef site or Bryan Voltaggio's restaurant Volt (the result I clicked on). I would rank both of these as primary sources of more credibility than the voices of ignorami en masse, like @mandelicious85's 'Speculating that Bryan Voltaggio win's top chef.' This stuff is meaningless.

Fortunately, it appears Google may have anticipated a degree of time-sensitivity as determining factor for when the 'real time search' functionality appears in search results. Doing a little follow-up research this morning, now that the Bryan Voltaggio wind on Twitter has died down, the embedded feed didn't appear.

I suspect there's probably some threshold of activity that determines when real time feeds go on or off. This suggest that Google will learn something from their early experiments with this, and I hope they'll trip on someway to parse the noise and find better sources of real time relevance than rote Twitter feeds.

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