Monday, August 17, 2009

Imeem's Shot in the Dark Advertising

When I logged into Imeem this morning to add music to my 'Relaxin' Vibrations' mix and pulled up the lite '70s classic 'Sweet City Woman' from Canadian rock trio the Stampeders (currently playing for the dual purposes of your enjoyment and illustrating the irony of this juxtaposition), I was a little surprised at the agro advertising that interrupted my early-morning mellow not only with its image, but a recorded vocal track saying something to the effect of hey man, you into goth?

I'm not sure if this is what GothScene signed on for exactly, because it sure seems like a shot in the dark and Imeem could probably do better to psychographically target the ads they serve based on the music. This ad might be a little more appropriate along side a Mars Volta track, for example.

1 comment:

  1. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.